Built by an operator, for operators — during the second great shift in how businesses get found online.
Caidance is an AI-era readiness platform for small and mid-size businesses. It measures how ready a business is for the shift to AI-assisted buyer discovery, pinpoints the specific gaps costing them visibility, and gives operators a clear, industry-calibrated path to close those gaps.
[email protected]
Two waves, thirty-two years apart.
I built my first website in 1994. Back then, most people still weren't sure the internet was going to be a real thing. I remember the exact feeling — a lot of excitement, a lot of skepticism, and a quiet sense that the businesses who figured it out early were going to own the next decade of their category.
It feels exactly like that again in 2026 — only this time the wave is AI.
I've spent the years in between running companies: medical distribution, medical device manufacturing, eCommerce. I've felt firsthand what it costs a small business to sit out a shift like this, and what it pays when you get ahead of one. I've watched the same owners who bet early on the internet build the businesses that later owners couldn't catch up to. I watched the ones who waited get left behind.
Caidance is built from a specific vantage point: I've been the developer, the marketer, AND the operator for every business I've run — and I still am, every day. I'm a full-time web developer at TRG Marketing, building and shipping for client SMBs across industries. I own and run 911network.com, an eCommerce business where the dev work, the marketing work, and the operations work all land on me. Across 30+ years, I've been on every side of the small-business operating reality at the same time. That's not a brag — that's just what running a small business actually looks like, and that's the perspective Caidance is encoded with.
I built Caidance because the owners around me kept asking me the same question — "this AI thing, is it going to help me or hurt me?" — and most of them didn't have a straight answer they could trust. They were getting generic advice from generic consultants, or being sold AI "solutions" that were really just ChatGPT demos with a markup. They needed something sharper: a way to see where their business actually stands, what specific gaps are costing them visibility, and what to do next — in language they could act on.
Caidance is that straight answer. Assess, fix, monitor. Tuned to ten industries. No jargon. No upsells that don't help. No pretending to be a marketing platform or an agency or an enterprise SaaS — just a diagnostic + fix system for small-business operators navigating the second great discovery shift of their working lives.
If you have any questions, send them to me directly — use the form below and I'll get back to you personally. I read every one.
What Caidance is (and what it isn\'t)
- An AI-era readiness assessment with a concrete 0–60 score
- A 10-fix toolkit per industry with plain-English checklists
- 100 AI agent playbooks (10 per industry) with named vendors, pricing, and deployment time
- An AI advisor that remembers your business across sessions
- Weekly automated health checks and proactive recommendations
- Compliance-aware where your industry requires it (HIPAA, SEC, Fair Housing, 501(c)(3), FERPA, ITAR, bar ethics)
- Not a marketing agency
- Not a ChatGPT wrapper with a price tag
- Not an enterprise SaaS with minimums and contracts
- Not a generic AI course or consulting package
- Not a tool you install and forget — we monitor and advise continuously
- Not a replacement for the specialists your business already works with — we help you know what to ask them
How we work
Three commitments baked into how Caidance operates:
1. Open methodology
The Caidance Discovery Index (CDI) is published as an open framework — the composition, bands, and signal categories are documented and citable. The specific weighting formula and industry-calibrated fix libraries are what Caidance licenses through the toolkit. The score itself is not a trade secret.
2. Industry-specific, not industry-generic
"Generic AI advice" is the opposite of what most SMB operators need. Caidance calibrates across 10 industries — a plumber, a dental practice, a law firm, and a nonprofit all face different AI-era shifts with different compliance posture. Each gets its own fix library, its own playbooks, and its own voice on the landing page.
3. Straightforward pricing
Free assessment. $9.95/month for the Caidance Pilot — all 10 fixes, the AI playbooks, and weekly monitoring in one. $79 one-time if you’d rather own the toolkit outright. No contracts. No upsell friction. No hidden "enterprise tier" for the features you actually need.
The career arc that built the product.
Caidance is built by someone who has been the developer, the marketer, AND the operator at every business he's run — across multiple technology shifts and multiple regulated industries. The product reflects that.
Early web
Built first website when most businesses still weren\'t sure the internet was real. Was also the marketer, the operator, and the customer service rep — same as every founder of that era. Learned what a generational tech shift looks like up close.
Regulated-industry operations
Built and ran the website. Owned the marketing. Ran the operations. Compliance discipline from regulated industries now shows up in the healthcare, legal, and financial-services playbooks.
ISO, audits, customer NDAs
Same pattern: dev, marketing, operations, and the founder hat all at once. Firsthand experience with ISO 9001/13485 quality systems, customer audits, and the kind of documentation discipline that AI workflows need to meet.
DTC operator — today, every day
I\'m the dev. I\'m the marketer. I run the operations. Wing-to-wing, every day, through the AI-era shift in real time. 911network.com is the founder case study that informs the eCommerce playbooks.
Web developer for client SMBs
Full-time web developer at TRG Marketing, shipping production work for SMB clients across industries. The same dev/marketing/ops vantage that bills as agency work, encoded into Caidance.
Caidance
Built by someone still in the work — daily TRG client builds + daily 911network operations — because the owners around me kept asking the same AI question and couldn\'t get a trusted straight answer. Caidance is that answer, systematized.
Got a question? Send it to my inbox.
I read every message personally. Use the form below — I'll get back to you within a few business days.
Try it. See what Caidance does for your business.
The free 5-minute assessment is the fastest way to see what Caidance does for your specific industry.
Start Your Free CDI Score →No credit card. No sales call. No spam.