Find Out Where Your Business Stands in the AI Era

Look at your homepage and top service pages. If someone — or an AI assistant — read only the visible text on those pages, would they know exactly what you sell, who you serve, and where? No means it’s buried in images or vague marketing copy. Working on it means the basics are there but still fuzzy. Yes means the offer, audience, and location are stated plainly in text.

Schema is hidden markup that tells AI agents facts like your business type, hours, service area, and services. You can check by pasting your homepage URL into validator.schema.org. No means no schema detected. Working on it means some basic tags exist (e.g., LocalBusiness). Yes means you have industry-appropriate schema on your core pages and it validates without errors.

Your business name, address, phone, hours, and service area should match exactly everywhere they appear — your site, Google Business Profile, Yelp, directories, social. Agents cross-reference these and quietly distrust mismatches. No means you’ve never checked. Working on it means some are aligned but not all. Yes means you’ve verified the top 5 places and they match.

Open your homepage and any service page in incognito. Within 3 seconds, can you point to the one action the page wants a visitor to take (call, book, request quote, add to cart)? No means no clear primary action. Working on it means there’s a CTA but it competes with other options. Yes means the primary action is visible above the fold and unmistakable.

A CTA is the button or form that starts the conversion — “Get a Quote,” “Book Now,” “Add to Cart.” It should be visible without scrolling, use action words, and stand out visually. No means CTAs are missing, buried, or styled like plain text. Working on it means CTAs exist but are inconsistent across pages. Yes means every major page has a prominent, action-oriented CTA.

Having a CTA is only half the job — you need to know when someone clicks it and when they complete the conversion. This usually means Google Analytics goals, Meta Pixel events, or a CRM integration. No means nothing is tracked. Working on it means you track page views but not specific conversions. Yes means form submissions, button clicks, and purchases are measurable by event.

Think of the 10 questions buyers ask before deciding — pricing, process, timeline, qualifications, service area, what happens next. Are those answered plainly on your site, in text an AI agent could extract? No means these are missing or require a phone call. Working on it means some are answered but scattered. Yes means there’s a clear FAQ, service detail pages, or inline content that hits them all.

One service per page beats a single “Services” page listing everything. Each page should focus on one thing — the problem, who it’s for, how you solve it, what it costs or how pricing works, and the next step. No means everything is crammed into one or two pages. Working on it means you have a few service pages but they’re thin or inconsistent. Yes means every core service has its own dedicated, substantive page.

Fresh content signals to agents (and to Google) that your site is maintained and authoritative. This doesn’t mean a daily blog — it means service pages that reflect current reality, seasonal updates, and at least occasional new articles. No means content hasn’t changed in 6+ months. Working on it means some pages get occasional updates. Yes means you publish or update content at least monthly.

Owner or team names, real photos, years in business, credentials, and licenses should be visible on your site — not hidden in an “About” page no one reads. No means the site is faceless or stock-photo only. Working on it means there’s an About page but limited detail. Yes means real people, verifiable credentials, and a clear story of who runs the business are front-and-center.

Proof signals include star ratings, written reviews, case studies, before/after examples, client logos, or certifications. They should be visible on your homepage and key service pages, not just on a hidden “Reviews” page. No means none displayed. Working on it means a few testimonials exist but are old or generic. Yes means fresh, specific proof is visible on every major page.

Look at your site on mobile. Does it load fast, look clean, and feel like it was built this decade? Outdated design is a trust killer — both for humans and for agents that weight “looks maintained” as a quality signal. No means it feels 5+ years old, slow, or broken. Working on it means it’s passable but showing its age. Yes means it’s fast, mobile-friendly, and visually current.

At a minimum, you should know which channels (search, social, referral, direct, paid) bring visitors to your site. This usually means Google Analytics, Plausible, Fathom, or similar. No means no analytics installed. Working on it means analytics exists but you rarely look at it. Yes means you can answer “where did last month’s traffic come from?” in under 30 seconds.

Visitors aren’t customers. You need to connect the dots from marketing channel → lead → customer. This might be a CRM, a spreadsheet tracking lead source, or tagged UTM links. No means you can’t say which channel drove your last 5 customers. Working on it means you guess based on memory. Yes means you can point to a source for each customer and compare channel performance.

Data you don’t look at doesn’t help. “Regular” means at least monthly — checking what’s working, what isn’t, and making one small change based on what you find. No means you never review. Working on it means you look occasionally but rarely change anything. Yes means you have a recurring review cadence and make measurable adjustments.